In the introduction stage, product sales are increasing, as well as its rates. The product just gains its intellectual properties protections. Pricing is always low in order to let the product enter the market rapidly. Firms or companies also select distributions until they see the acceptance of the product from consumers.Promotions is targeted in innovators and adopters.
In the growth stage, product sales are increasing, as well as its rates. Pricing is maintained in order to gain more competitiveness. Firms or companies also add more distributions. Larger scales of audience are aimed by promotion.
In the maturity stage, product sales are decreasing, as well as its rates. Pricing is lowered because of the new competitors. Distribution becomes more incentive and intensive. Product differentiation is emphasised by promotions.
In decline stage, product sales are decreasing, as well as its rates. Firms are just adding more features on the product, then harvest it and finally discontinue it and liquidate the remain inventory.
In the growth stage, product sales are increasing, as well as its rates. Pricing is maintained in order to gain more competitiveness. Firms or companies also add more distributions. Larger scales of audience are aimed by promotion.
In the maturity stage, product sales are decreasing, as well as its rates. Pricing is lowered because of the new competitors. Distribution becomes more incentive and intensive. Product differentiation is emphasised by promotions.
In decline stage, product sales are decreasing, as well as its rates. Firms are just adding more features on the product, then harvest it and finally discontinue it and liquidate the remain inventory.